Loop

Privacy policy

Last updated 5 October 2026

1. Information We Collect

We collect information you provide directly to us, including:

• Account Information: Name, email address, and password (securely stored via AWS Cognito)
• Alarm & Loop Data: Your alarm times and loop preferences (stored on your device, and synced to your account if you have Premium)
• App Limit Data: If you use App Limits, your daily time limits, schedule, and an Apple Screen Time selection representing the apps or categories you chose to limit. This selection is provided by Apple as an opaque token. It does not reveal to us which specific apps or websites you selected
• Subscription Information: If you subscribe to Loop Premium, we store your subscription status, Apple transaction IDs, receipt data, and expiration dates

We do not collect sleep tracking data, location data, or health/fitness data. Most of your data (alarms, loops, and app limits) remains stored locally on your device.

2. How We Use Your Information

We use your information to:

• Provide and maintain the Loop app and its features
• Authenticate your account using AWS Cognito
• Process and manage your Loop Premium subscription through Apple In-App Purchases
• Send alarm notifications at your scheduled times
• Respond to your support requests
• Improve app functionality and user experience through anonymized analytics

We do not sell your data and we do not use it to show you advertising. We do use a small amount of it to measure our own advertising, described in section 3.

3. Information Sharing and Third-Party Services

We use the following third-party services to operate Loop:

• AWS Cognito: User authentication and identity management
• AWS DynamoDB: Secure storage of user profiles and subscription data
• AWS Lambda & API Gateway: Backend infrastructure
• Apple Sign-In: Optional authentication method
• Apple In-App Purchases: Subscription payment processing
• PostHog: Privacy-focused product analytics (EU-hosted, no cross-app tracking)
• Sentry: Crash reporting and error monitoring
• Meta and TikTok: Advertising measurement. When you start a trial or a subscription, our server tells the ad network that a conversion happened, so we can tell which of our own adverts work. The report carries a hashed (one-way encoded) version of your account email and user ID, the product, the price and the currency. It never includes which apps you block, how long you use them, your routines or your score. If you did not arrive through one of our adverts, the network cannot match the report to you.

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We only share data with service providers necessary to operate the app, and they are contractually obligated to protect your data.

4. Data Storage

Your data is stored in two locations:

• Local Device Storage: Your alarms, loops, app limits, and app settings are stored locally on your device using secure AsyncStorage. Your Apple Screen Time selection is held in device-local App Group storage. This data never leaves your device unless you create an account.
• Cloud Storage (AWS): If you create an account, your name, email, subscription information, and, for Premium subscribers with cloud sync, your alarms, loops, app limits (including the opaque Screen Time selection token), and streak data are securely stored on AWS servers in encrypted databases.

We use industry-standard AWS security measures including encryption at rest and in transit.

5. Data Security

We take reasonable measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. We use AWS infrastructure with enterprise-grade security, encryption, and access controls. However, no security system is completely impenetrable, and we cannot guarantee absolute security.

6. Data Retention

We retain your account information for as long as your account is active. If you delete your account, all your data (including name, email, subscription information) is permanently deleted from our servers and cannot be recovered. Local data on your device remains until you uninstall the app or clear app data.

7. Your Rights and Choices

You have the following rights regarding your data:

• Access: View your account information in Profile > Account Settings
• Update: Change your email address or password at any time
• Delete: Permanently delete your account and all associated data through Profile > Account Management > Delete Account
• Restore Purchases: Restore your subscription on a new device
• Notification Control: Enable or disable notifications in your device settings

To exercise these rights, use the in-app settings or contact us at support@loopproductivity.com.

8. Notifications, Screen Time, and Permissions

Loop requests the following permissions:

• Notifications: Used for alarm alerts so your alarms can wake you up on time
• Screen Time (Family Controls): Requested only if you create an App Limit, so Loop can block the apps you choose once you reach your daily limit. Apple provides your selection as an opaque token, so Loop cannot see which specific apps or websites you picked, and this data is never used for tracking or advertising

You can manage these permissions in your device's system settings. Disabling notifications will prevent alarms from functioning, and revoking Screen Time permission will prevent app limits from working.

9. Children's Privacy

Loop is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information about your child, please contact us at support@loopproductivity.com and we will delete it immediately.

10. International Data Transfers

Your data may be transferred to and stored on servers located in the United States through AWS infrastructure. By using Loop, you consent to the transfer of your information to the United States and other countries where we operate.

11. Changes to Privacy Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new privacy policy within the app and updating the "Last updated" date below. Your continued use of Loop after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: support@loopproductivity.com